Columbus is a small independent market research company specialising in qualitative research. Our strength is our ‘no nonsense‘ approach to research where we try to continuously watch over what our clients can do with the research results.
Since 1987 it has been our philosophy and approach to provide practical recommendations with our conclusions so our clients can take well founded decisions.
We achieve this by having one senior researcher cover the whole research process, from developing the screener and the discussion guide, over conducting the fieldwork to analyzing and reporting the insights. All done by one and the same person. This way we ensure maximum involvement, commitment and expertise to every research project.