As a specialist in qualitative research we cover a broad range of different types of research. We are comfortable researching all aspects of the marketing mix. And this in a B2C as well as in a B2B environment.
In our view research is not about methods. We believe methods are only a means to an end. The research objectives and questions drive what methods are appropriate.
Our methods ‘toolbox’is quite varied and covers both 'traditional' methods as well as the newest online technology.