Types of research

The research we carry out is quite varied. The most frequent are:

 ◦ 'First contact', broad exploratory research on consumer
    behaviour, perceptions, attitudes, ... within a specific
    market / product category.
 
 ◦ In-depth motivational research, motivational segmentation.
 
 ◦ Brand diagnostic research, brand (re)positioning, brand architecture.
  
 ◦ New concept development, new product development, creative
   idea generation.
  
 ◦ Communication research / advertising pre-test and post-test.
 
 ◦ Concept testing.
  
 ◦ Shopper research.
 
 ◦ Category management research.
 
 ◦ Consumer insight generation.
Research Approach